The Biggest Game on Earth???

To tap into the huge global interest surrounding the Barclays Premier League clash between Manchester United and Liverpool, we conducted a range of activity in the week leading up to the fixture to ensure maximum exposure for Barclays in the lead-up to the game.

We recruited ex-United and Liverpool legends, Peter Schmeichel and Ian Rush, for a day of interviews with international print and broadcast media, as well as distributing match preview panels and trophy images which were picked up as far afield as Nigeria and South Africa...