We spent this morning with ex-Chelsea and Dutch footballing legend, Ruud Gullit, as we announced the results of a new Barclays Spaces for Sports poll of 1,400 worldwide sports fans.
The global research revealed that winning is not the most important thing when it comes to sport and that sportsmanship, health and fitness and discipline are all considered more significant benefits.
Tennis is also recognised as producing the most positive role models with Australian Open champion Roger Federer named as the top male sports role model and Steffi Graf the top female.
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